Infographic Highlighting Squash Practice Etiquette Released

squash-etiquette-infographic-east-coast-squash-academy_origCLICK ON THE IMAGE TO ACCESS THE INFOGRAPHIC!




Commonwealth Games Infographic launched

The East Coast Squash Academy recently launched a colourful Commonwealth Games Infographic…. Have a look!




Australian Squash Bouncing Back?

Squash has always been popular in Australia, but it hasn’t been without its ups and downs. Aaron Frankcomb of The East Coast Squash Academy in Sydney explains Squash’s recent rebound.

That is encouraging for all us squash fanatics!




Make an Unexpected Change to Get the Results You Want

Autumn GoodmanPeople’s bodies have changed quite significantly in the past 50 years. When you take a look at the statistics and images, it’s fair to say we’ve grown bigger in all areas. The reasons behind the steady change from smaller bodies to larger ones, are pretty obvious when you analyse the way society, new inventions and different career options have affected our lifestyles:

  • Automation has made many household chores less physically demanding.
  • The lower cost of cars has resulted in fewer people walking so far.
  • More people work in more sedentary, office-based jobs than ever before.
  • The easy availability of fast and convenience food have seen us develop unhealthy diets.

Many of us go through the same old routine to try and change our bodies. We try new fad diets or exercise plans, before giving up usually. Yet we’re still unhappy with the way we look. But, if you can make one positive change, one you’ve never tried before, then the results might give you the body you’ve always wanted. Discover more about our changing bodies and diet in this guide.


Listen up babies!

Champions aren’t born, they’re made.


What it takes to create a champion

It’s been said it takes a village to raise a child… and it takes a collection of squash clubs to create a champion!


Madeline Perry Signs With East Coast Squash Academy

Madeline Perry Signs With East Coast Squash Academy

Sydney, NSW, Australia (19, January, 2016) – The East Coast Squash Academy is proud to announce and welcome Former World #3, Madeline Perry, as the Academy’s Head Professional. Perry will be responsible for managing and coaching a variety of programs at both Willoughby Squash Club and Bondi Waverley Squash Club.

Perry joins the Academy after playing full-time on the WSA/PSA tour for the past 17 years. Perry represented Ireland in 5 Commonwealth Games and is the most successful squash player in history of Ireland Squash. She has won 13 World Tour Titles and was ranked within the top 10 WSA players for over 10 consecutive years. Perry retired from the professional world tour in the middle of 2015.

“I am really excited to be joining the East Coast Squash Academy’s coaching team” Perry exclaims. “Having recently retired from the world tour, coaching will be a new and exciting challenge for me. Australia has always been a big influence within the squash world and it will be great to be a part of it.”

Aaron Frankcomb, Director of The East Coast Squash Academy is also very excited to welcome Perry to the Academy. “We are thrilled to have such a great player like Madeline, join our team. This will be a great opportunity for our juniors, members and master players to gain outstanding guidance from such an experienced and accomplished player.”

The East Coast Squash Academy aims to consistently provide professional, world-class squash coaching, whilst also offer job opportunities for top players coming off the tour. “We are proud to offer coaching roles to retiring world class players, encouraging them to settle in Australia to strengthen the game of squash here,” Frankcomb adds. “This opportunity places Sydney and Australia in a great position to increase the standard and exposure to our junior, elite and professional players who are training to one day go on the professional playing circuit. We also hope this will continue to increase female participation within the sport.”

Frankcomb also believes it is important to have professional coaches inside clubs building coaching programs and competition. “For squash clubs to succeed, they need to expand the pool of players by providing children and adults a wider range of opportunities within a variety of programs matched to age and level of proficiency. This is why we seek out masters of the game like Madeline to attract the most keen squash players of both genders and all ages. Everyone wants to get close to a world-class champion!”

The East Coast Squash Academy:

Founded in 2011 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within local communities surrounding squash centres. The first installation was at Willoughby Squash Club where Frankcomb was hired as the club’s resident squash pro.

Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour. Its junior program has the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed NSW and Australian Junior Champions.

The Academy is home base to two full time senior players that have reached careers highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.

The junior program now boasts over 500 children participating in weekly squads and training sessions. Memberships and participation in squads have increased by 100% and 300% respectively and tournament registrations are at an all-time high.

The Bondi Waverley Squash Club is the second squash club to join the Academy, in 2014.

Contact details:

Tel: 0424 474 001
Facebook: East Coast Squash Academy

Aaron Frankcomb:

Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, 4 years in the top 50, winning 3 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport. He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.

Contact details:

Tel: 0424 474 001
Facebook: Aaron Head Pro WilloughbySquash

Willoughby Squash Club

Willoughby Squash Club has been Sydney’s premier squash club for over 30 years. Boasting 10 singles courts and Sydney’s only regulation championship sized doubles courts. Willoughby is also a site for Australia’s #1 squash store, with the largest selection of squash racquets, shoes, and accessories; the club also has an onsite restringing service.

(w) 0299581399
(a) 443 Willoughby Road, Willoughby NSW 2068

Bondi Waverley Squash Club

Bondi Waverley is a member-run club located in the heart of Bondi Junction. A beautiful four-court centre and bar, Bondi Waverley Squash Club has entered teams in Sydney’s pennant competition for over 40 years. In addition to courts, the club is also available for functions in the spacious bar and lounge, with pool tables and poker machines. The club is now the second location for East Coast Squash Academy and hosts annual tournaments as well as regular programs for all skill levels and age groups.

(w) 0293871452
(a) 8 Denison Street, Bondi Junction NSW 2022



September 13th

For some, the number 13 is unlucky, not for me. In fact it’s a very special number.

When it comes to sports psychology, there is a fine line between rituals and superstitions and what I call “routines” for success. The former create a false sense of certainty (with no benefit) whereas well designed “routines” significantly improve your chance for success because YOU control them and they are directly tied to the outcome you want.

A superstition can be:

  • Not walking on the white lines of a tennis court after a rally is over
  • Placing your water/juice bottles with the labels all facing one direction
  • Not leaving the squash court without hitting a nick
  • Always being the last player on or off the court
  • Tying and untying your shoes 3 times each time you put them on

A routine can be:

  • Making sure you have no less than 3 wristbands in your sports bag
  • Having 3 or 4 rackets strung at the same tension
  • Warming up for 15 minutes at least an hour before your match
  • Getting up 2 or 3 hours before a morning match to be fully awake.
  • Taking the time to tie your shoes properly

When superstitions get out of hand, you’ll slip into Obsessive Compulsive Disorder (OCD)… That is something you want to avoid at all costs. It IS preventable, but breaking the superstitions as soon as they “Start”.

Coaches and parents should STOP this behaviour immediately in young, junior players who don’t fully understand the long-term ramifications of developing OCD tendencies. Many top players now afflicted with OCD readily admit (in their published biographies) that they shouldn’t have started them in the first place, but are now “stuck” with them.





Squash At The 2020 Olympics?!?!?

The are many reasons why squash should be in the Olympics. Believe it or not, squash is still in the bid for the 2020 Olympics. If you want to see squash in the 2020 Olympics, click on the LINK below.

Make sure you forward this link
to as many of your squash buddies as you can -


Concentration Of Focus

I just presented sports psychology principles to squash players at Vancouver’s prestigious Jericho Tennis Club. One of the many excellent questions asked was “With all the books available on the subject, how do you know what to ‘listen’ to as good versus bad advice to avoid confusion”

First, you need a framework to work with – a set of guiding principles that you believe in and that you KNOW work for you. Consider them the corners of a puzzle. One example of a guiding principle is “Positive self talk”, another is “Having an outcome or goal for your performance of development”.

Puzzle Pieces - FrameworkWithin those guiding principles, you start to read and assemble the pieces of the puzzle IF THEY ARE CONGRUENT within the “four corners”.

For example, in squash, there are two schools of thought: (1) you should always try to hit the ball with your FRONT foot in front of you, versus (2) ‘back footing” the ball in certain circumstances.

You need to PICK which one YOU believe works for YOU, then discard, ignore the contradictory suggestions. You MUST make sure you coach(es) are aware of this so they don’t give you conflicting directions!

Dabblers – people who read anything and listen to everyone’s suggestions get quickly confused and dissipate their focus to their detriment they are interested in superficial knowledge.

Knowledge is deep when it concerns the central ideas of a topic or discipline, which are judged to be crucial to it. Deep knowledge involves establishing relatively complex connections to those central concepts. Thin knowledge is shallow or superficial when it is not connected with significant concepts or central ideas of a topic or discipline and is dealt with only in a simplistic or procedural fashion. Knowledge is also shallow when important, central ideas have been trivialised and simplified to an extreme.

It is acknowledged that information and knowledge is extensive and wide-ranging. There is a balance to be achieved between trying to know everything about everything (A Jack of all trades) versus “everything about one thing” (a specialist).

Admittedly, this is not an easy concept to grasp. It’s a skill and aptitude that I developed over 10+ years when I was also confused by all the conflicting information I was reading in all the books I read. (I am a speed reader and have read over 1,000 business books and over 100 on mental toughness and sports psychology alone).

Here are some steps you can start to use to CONCENTRATE YOUR FOCUS when it comes to your learning and development.

  1. Establish your guiding principles (the 4 corners of the puzzle)
  2. When something new “comes up” – determine if it fits “withing the puzzle”. I suggest you  stick to what you are doing until someone gives you a COMPELLING reason to consider switching.
  3. If it sounds promising (in that you think it could help or assist you to achieve your goals or outcomes), then give that option a MINIMAL assessment and if that MINIMAL assessment provides a positive outcome only then should you consider it. Otherwise, I ignore it.
  4. Most people assess, evaluate to death each and every idea they hear about and most turn out NOT to be worth it. By NOT getting distracted, your concentration of FOCUS will increase instead of dissipating. It’s hard to explain, but if it does not serve you to ACHIEVE YOUR GOAL, don’t let the distraction “in” – if you do ADD it to your arsenal, it has to ADD to your EXISTING framework of strategies. It needs to “FIT INTO” the puzzle so-to-speak if it doesn’t, discard it and wait for the next one – WHICH WILL COME AROUND.

The best advice I can give you is to make sure you have a coach or mentor to assist you in your quest. There is no better way to achieve your ultimate outcome.