“Think Different” is not just a mantra or slogan from Steve Jobs’s infamous ad campaign for Apple… If you want to BE more creative you need to THINK… DIFFERENT, not think DIFFERENTLY about the same thing. “THINK DIFFERENT” requires letting go of the past and starting with a new, blank slate.
Considering COMPLETELY new approaches is hard to do. A LOT harder than it looks when someone else does it!
One of the best ways to TRAIN YOUR BRAIN is to observe OTHERS doing that which you would like to do, like this simple example that exemplifies the “THINK DIFFERENT” modality.
The more of these examples you see, the more options your Reticular Activation System will consider the NEXT TIME you want to “THINK DIFFERENT“…
Practice makes perfect!
This philosophy has been encapsulated in the concept of Antimimeticisomorphism: Doing out-of-the-ordinary things to get extra-ordinary results with the least amount of time, effort and cost. It’s a Primary Principle of Exponential Mindset Thinking that enables ordinary people to outperform their peers by orders of magnitude by Twisting The KUBE.
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