Tag Archive for 'Marketing Autopsy'

Even Superman has Kryptonite!

Today’s match was disappointing – the best way to put it is even Superman has Kryptonite… I played an ‘unorthodox’ player today who wasn’t better than me technically, but came up with the non-tradition shots that I couldn’t respond to due to lack of match experience. This was the one thing I couldn’t avoid this […]

Where you stack up NOW makes a difference LATER

Today was one of those surreal experiences – we’ve all had them. Kind of like a time warp. One minute, I’m fine tuning our Marketing Autopsy that allows people to self-diagnose where they’re at with their marketing and the next minute I’m on the court, playing at the World Masters Squash Championships… Weird. Today’s lessons […]