Where you stack up NOW makes a difference LATER

Today was one of those surreal experiences – we’ve all had them. Kind of like a time warp.

One minute, I’m fine tuning our Marketing Autopsy that allows people to self-diagnose where they’re at with their marketing and the next minute I’m on the court, playing at the World Masters Squash Championships…

Weird.

Today’s lessons are that I learnt that I was able to win and dominate my opponent today BECAUSE I made a conscious decision MONTHS AGO to gauge where I was THEN and where I wanted to be NOW. Winning decisively tonight (9-0, 9-2, 9-0) was only possible BECAUSE I consciously made improvements in my game, strategy, mindset and EXECUTION.

I have to admit I’m pretty happy with myself right now, but I also have a serene sense of confidence that I can repeat this tomorrow and the day after that.

My Physics teacher in high school, “Mr Lancione” made a point of this that has stayed with me ever since. “The mark of a true professional is consistency.”

I saw that on the courts tonight – even at the WORLD CLASS LEVEL.

I see it in business every day. People going about their business with a hit and miss approach and ‘hoping for the best’. That just isn’t a recipe for success.

I would much rather put in the effort (investment) that pays off for a lifetime.

But then again, that’s just me.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

I am really enjoying having this conversation with you on a DAILY basis. I hope you’re enjoying it as much as I am. This is an exciting experience for me and it’s part of my ‘Voluntary Simplexity‘ Philosophy of establishing balance in life.

Life is too short not to be lived to its fullest. Go ahead and do something you’ve been putting off and give it a go this week. Just have fun with it and see where it takes you.

You might be surprised where that path may lead!

Most importantly – ENJOY the journey, that’s what life is all about. We all end up in the same place at the end.

One friend says to another at their best friend’s funeral “I wonder how much he left behind?” to which the other responded “ALL of it.”

By the way, if you want to do the Marketing Autopsy, you can go ahead and do it online as my GIFT to you.

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1 Response to “Where you stack up NOW makes a difference LATER”


  • I recently downloaded the Marketing Autopsy and completed the survey. I am not enrolled in any of Marc’s programs yet I found the process of analysing how we conduct business enlightening. Just working through the survey forced me to think more in depth about our business processes. My suggestions to those using this tool is that after you recieve your print out. Look at every question. Clarify what the question is asking. Do some research and then use the information to help build your marketing plan which will then spill into your business planning. When I undertook this in-depth process, rather than simply completing the autopsy and doing nothing with it, I was able to identify a number of potential revenue streams, had a clearer picture of what we offered our clients and was better able to focus on those things directly related to those offerings.

    Already our focus has become more strategic. We now have a vision and goals in place and are creating a roadmap to show how we will get there. We are more focussed and the message we give out is less ambiguous than in the past. There is a lot to do when you change or refocus. A marketing process has to be implemented. Marketing material and programs need to be adjusted or revamped. It all takes time. A word of warning, it is tempting to wait till all is in place before release. Don’t. Utilise a process of continuous improvement. Get something out there, work on it, improve it and get it out to clients. Its the little things, the 1% things, like changing our tag line (http://healthsector.blogspot.com)or changing the wording on the frontpage of our website (www.johncoxon.com.au). All those 1% add up and when the list is complete we will have 100% – then we will start again.

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