The premise of the book is that some ideas ‘stick’ and are remembered whereas others are quickly and easily forgotten.

That’s why success is like a carrot…

You know what a carrot looks like and you also know that if you have a WHOLE carrot, chances are you’ve sliced one up into like disk-shaped pieces…

That’s what success is, just like a carrot, you need to know how to slice up your understanding of what it is you’re trying to succeed at (the whole carrot). The more slices you can make (more distinctions you understand) the better the chances of succeeding and achieving the goal/outcome/result (the whole carrot!)

Of course the carrot has a motivational aspect as well – the stick versus the carrot…

I prefer to go for the carrot than avoid the stick!

That’s my thought for the day – I’ve used this concept in my product Squash Lessons For Marketing in a fun way. Highlighting 29 lessons from the court with parallels in business.

I mention this, not to sell you the product, but to highlight that you should aim to do the same as you seek to go for the carrot – whatever that may be for you…

Onward and upward!
Marc

P.S.

In their book, Chip and Dan use case studies to make their points ‘stick’. You should get yourself a copy of the book because if something doesn’t stick, it gets lost – often forever.

The other aspect of getting stuff to stick is for YOU to remember important STUFF. I discuss that on my  Get The Best Grades Blog, but it’s important here because a lot of people learn stuff, but for some reason it doesn’t stick.

From my Get The best Grades Blog, you know it’s what you don’t know you know that is truly exponential and the more stuff sticks, the more exponential you become BECAUSE what you don’t know you know becomes what you know you know and the process starts all over again, 1 percent improvement at a time!

It’s something I am testing on LinkedIn.com.

>>> Click here to vote on what one extra hour per day is worth to you <<<

That’s it for today – I am testing this and of course will let you know how it works out!

Onward and upward!
Marc

P.S.
There are several new options on Linked In that you should consider evaluating.

I cover Internet topics on both my Internet Mastery Blog as well as a contributing author on www.AustralianBlogs.com.au/blog.