Tag Archive for 'Creative'

AntiMimetIcisoMorphism: Air New Zealand Staff Strips Down

Today’s example of an antimimeticisomorphic advertisement is an Air New Zealand commercial that has its actual staff stripped down and in full body paint to show they have the best prices with nothing to hide! Plus, they’re setting up a party flight from Los Angeles to Auckland to match up singles with a party upon departure and arrival…. PARTY!

If you’re new to this series of blog posts, search the blog to see othe examples of antimimeticisomorphism, it’s about doing out-of-the-ordinary things to get extra-ordinary results with the least amount of effort.

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Doing out-of-the-ordinary things to get extra-ordinary results

We can talk about being antimimeticisomorphic, but this video says it all in less than 45 seconds. Doing out-of-the-ordinary things will get you extra-ordinary results – Sometimes the result is just something fun, different and amusing.

Of course the lesson for today is… What can you do that out-of-the-ordinary to get an extra-ordinary result?

Even if it’s to get attention and BE DIFFERENT – like this video, that’s still a great thing to do!

Go on and be courageous and daring and see what happens!

If you come across a funny video like this – please forward it on to me or insert it in a comment to this blog…

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